Our approach is characterised by the following:
A holistic perspective with reference at every step of the way to actor needs, to technology, and to competition
A definition of the system primarily in terms of what it does
A thorough understanding of the present before exploring the future
A structured and systematic approach that does not rely on serendipity
Constant pursue of meaning at each steps of the process
At each step of the process we constantly refer to the central schema that represents the system in relation to actor needs, to technology evolution, and to what others are doing. We constantly question meaning and we are guided by a persistence on clarity of principles.
The process gives us confidence that we can create valuable paradigm shifting concepts even though, by definition, exploring a paradigm shift means stepping far into the unknown.