We work with our clients to generate
solutions that provide true value.
​
We become your dedicated technology
partners, solving technical challenges and
delivering a competitive advantage.
De-risking R&D decisions
We work systematically to generate insights related to true needs. We validate these needs and work holistically to deliver successful solutions based on at attention to “jobs-to-be-done” and inventive problem solving. We are articulate about vision, key decisions, and the knowledge gaps that need to be filled before those decisions can
be taken confidently, without biases, and without erroneous assumptions.
Benefits of working with us
We bring clarity
through simplicity,
helping to focus
the brief
We de-risk the process.
For every key decision,
knowledge gasps are
identified and filled
You know that the possibility space is thoroughly examined as multiple tools are used to generate
new concepts
You work efficiently with
people who understand
your challenges and
support decision-making
We make a point to
clarify & validate
true needs
before embarking
on any project.
SERVICES & CAPABILITIES
How to prepare an
effective NPD brief
Download your FREE copy
Many people often have difficulty in preparing a good brief. Preparing a brief need not take too long. We work with our clients to define a brief after an initial exploration. We can help you shape a brief and if you wish to use that to obtain offers from other agencies, you can do that. You may download this guide to help you with an initial orientation and a basic skeleton for a such exploration.
Oriented towards your
commercial success
We come from an entrepreneurial background and we understand that commercial success is not the result of a silver bullet. Think of the chain analogy. What determines the strength of the chain is the weakest link. All elements of performance must be satisfied to a good extent, and one or two to a superior extent. For our business these two are the holistic approach and the dedication to our clients success.
Every aspect of the task is explored to define what is true value and where and how the weakest links of the entire chain can be identified.