Products and solutions that provide true value.
De-risking R&D decisions
We work systematically to find true needs. We take a holistic approach to deliver successful solutions. We are articulate about vision, key decisions, and the knowledge gaps that need to be filled before those decisions can be taken confidently, without biases, and without erroneous assumptions.
Benefits of working with us
All team members
have clear because
of we bring
clarity and simplicity
We de-risk the process and bring alignment. Before decisions,
we get needed knowledge from insightful analysis of data
You know that the possibility space is thoroughly examined as multiples tools are used to generate new concepts
You work efficiently with
people who understand
your challenges and
We care about
Our services & capabilities
Portfolio planning & Product strategy
What Clients Say
"As our work developed and became more complex, there was not enough manpower to cover the needs. We needed a trusted partner we could rely on. IP research has been this partner to
whom we have total confidence about the quality of the service”
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Many people often have difficulty in preparing a good brief. Preparing a brief need not take too long. We work with our clients to define a brief after an initial exploration. We can help you shape a brief and if you wish to use that to obtain offers from other agencies, you can do that. You may download this guide to help you with an initial orientation and a basic skeleton for a such exploration.
How to prepare an effective NPD brief
Oriented towards your
We come from an entrepreneurial background and we understand that commercial success does not come from a silver bullet. Think of the chain analogy. What determines the strength of the chain is the weakest link. All elements of performance must be satisfied to a good extent, and one or two to a superior extent. For our business these two are the holistic approach and the dedication to our clients success.
Every aspect of the task is explored to define what is true value and where and how the weakest links of the entire chain can be identified.