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We help you 
create a sustainable
competitive advantage.
Products and solutions that provide true value.
De-risking R&D decisions

We work systematically to find true needs. We take a holistic approach to deliver successful solutions. We are articulate about vision, key decisions, and the knowledge gaps that need to be filled before those decisions can  be taken confidently, without biases, and without erroneous assumptions.

Benefits of working with us

All team members

have clear because

of we bring

clarity and simplicity


We de-risk the process and bring alignment. Before decisions,

we get needed knowledge from insightful analysis of data 


You know that the possibility space is thoroughly examined as multiples tools are used to generate new concepts

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You work efficiently with

people who understand

your challenges and

support decision-making


We care about
Our services & capabilities

Product development

From concept to industrialization, we follow a process that ensures that a competitive advantage is secured through new concepts that can operate robustly and can be manufactured economically

We work with you to build a clear vision and create portfolios that address market segments, that provide options in the short-medium-long term, that span from the familiar to paradigm shifts

Intellectual property

IP strategy and product development are viewed in parallel and in perfect alignment. Block competitors and secure your future design freedom. We help  from planning to patent figures

Inventive problem solving

Challenging problems, compromises that are no longer acceptable, system contradictions that need resolving fast: These are the problems that we love to address 

Portfolio planning & Product strategy

Clients we worked with
What Clients Say


"As our work developed and became more complex, there was not enough manpower to cover the needs. We needed a trusted partner we could rely on. IP research has been this partner to

whom we have total confidence about the quality of the service”

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Download your FREE copy

Many people often have difficulty in preparing a good brief. Preparing a brief need not take too long. We work with our clients to define a brief after an initial exploration. We can help you shape a brief and if you wish to use that to obtain offers from other agencies, you can do that. You may download this guide to help you with an initial orientation and a basic skeleton for a such exploration.

How to prepare an effective NPD brief
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Oriented towards your
commercial success

We come from an entrepreneurial background and we understand that commercial success does not come from a silver bullet. Think of the chain analogy. What determines the strength of the chain is the weakest link. All elements of performance must be satisfied to a good extent, and one or two to a superior extent. For our business these two are the holistic approach and the dedication to our clients success. 


Every aspect of the task is explored to define what is true value and where and how the weakest links of the entire chain can be identified.


Read latest industry news and insights.


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