Product
development
Products that deliver a
clear competitive advantage
Small appliances, washing systems, professional tools, baby products, air purification are some of the areas where we have extensive experience.
Depending on client needs, we work at different stages of the product development process from painting a vision, to pre-development, prototyping, testing, and industrialization.
Our process always starts with creating a guiding structure, mapping what is, exploring what could be, deciding what should be, and then moving towards implementation.
Portfolio planning &
product strategy
Seeing what others don't &
devising a complete product offering
How can you see what others don't? What are meaningful opportunities aligned with your business strategy and capabilities? What is a balanced portfolio, balancing risk, timeframe, the familiar with the paradigm-shifting concepts? What is an effective product architecture so that first launch is efficient and economical while variants and future expansion is enabled at minimum tooling investment? How can a range of conceptual directions be presented to senior management and build consensus?
These are some of the questions that we answer for you in a practical manner through schematics, renderings, roadmaps, 3D printed models and working mockups.
Intellectual
property
Protect your concepts, your design freedom,
& constrain competition to where you want
When it comes to IP strategy, it is not just about patenting a single idea, it is about not allowing competitors viable options. We often put ourselves in the shoes of your competitors and try to identify as many meaningful alternatives as possible that would avoid infringing your patent application. For each of the loopholes that we find, we guide you to close it so that you can have the strongest possible protection. We try to foresee what would be a possible design evolution and we identify for you the best ways to protect your future design freedom. We guide you from claims outline structure, to invention specifications, to patent figures.
Inventive
problem solving
For those stubborn &
impossible problems
There are problems that often appear impossible. This may be because of contradictions in requirements, or constraints that seem to narrow your options to nothing other than the current solution. We welcome the challenge. We have created a sensing system for hydraulic pumps at less than 1/4 of the previous cost, we have created a pressure calibration system for injection moulding applications for an environment where other than a manual process seemed impossible, and we have enabled multiple product configurations with reduced part count for drainage systems.
