Patents represent a huge knowledge repository. This knowledge can be used to show us new principles that can be used to implement
a function, perhaps in other industries. We take a functional approach, search and patents for the purpose of extracting
principles to implement a function. We represent these principles with the outmost simplicity.
We present these principles with illustrations from patent figures together with our ideas on how each principle could potentially be used. This is done in workshops that we facilitate with our client teams.
Our clients find this an extremely valuable way to prepare a fertile ground, so that their team can then examine a range of new possibilities frequently outside their standard directions of thinking.
Using this approach our clients have been able to stimulate effective ideation and generate breakthrough ideas efficiently.
Function implementation in other industries:
If you are making fuel canisters and want to prevent accidental spillage of fuel
when the canister flips over, what is the difference with a baby drinking cup?
Conceptually none! We help you to transfer proven concepts!
Good decisions in technology and product development must take into consideration what competitors are doing,
where the industry is heading, what are influencing trends, how enabling technologies are developing.
We take a top level view and process large amounts of data so that from data about the past we can making meaningful inferences
about the future. It is never an issue of preparing pretty charts, it is always a question of meaning and interpretation.
Our clients find that during the online workshops with their team, we ask the questions that matter so that meaningful strategic conclusions can be drawn. By combing our analysis with the insights and tacit knowledge that our clients’ team members have we collectively arrive at those insights that can inform important strategic planning. Such strategic planning includes product and technology roadmaps. Our analysis means that such strategic planning workshops by the client senior management team are less influenced by personal biases, utilise a broad perspective, and are based on hard data.
A broad perspective based on good data leads to good and confident decisions.