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Gain fresh perspectives on how to: create an effective guiding structure, utilise a clear understanding of governing physics to gain fresh insights, how to map alternative conceptual directions, how to work with different levels of abstraction to expand a conceptual direction, how to map risks and manage them effectively, and many other practical and invaluable guides.
Creating an effective guiding structure
through a functional hierarchy
When focusing on WHAT a system does, a function, you take a more strategic perspective and can maintain a solution-neutral definition of a system. Follow the logic “in order to do this.. I need to do…” and you can then build a complete tree of WHAT and HOW pairs in a hierarchy. That is a powerful representation of a system.
Topologies as a way of mapping
When exploring multiple conceptual directions, there can be a huge amount of effort to clearly represent all of them. We use TOPOLOGIES to quicky and efficiently explore multiple directions and utilise an evolution of thinking where every direction can be a stepping-stone for the next one.
The process of conceptual expansion
“Conceptual expansion” is a process where within a certain conceptual direction, we can create a plethora of distinct concepts, all sharing the same inventive principle. This is valuable in terms of getting to the optimal performance, in terms of gaining team consensus, and in terms of creating an effective IP strategy.
Managing innovation risks
What are realistic risks? How can we overcome some of the biggest risks that relate to hidden assumptions that are so deeply embedded that are no longer visible to you? How do you deal with the unknown unknowns? These are some of the questions that we address in this guide.